JioStar comments on rise of female-led series in streaming market
1 report, 1 independent
Updated Tue 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
A JioStar spokesperson commented on the increasing trend of female-led series. Reports indicate that while the overall OTT audience remains male-skewed, female-led web originals are gradually gaining ground in viewership buzz.
From livemint.com
Why it matters
Media consulting firm Ormax reported that series headlined by female protagonists generated 47% higher peak buzz than those led by male protagonists over the past few months. This trend is partly attributed to the relative scarcity of female-led shows, which account for only 22% of the sample.
From livemint.com
Who's involved
- JioStarIndian company whose spokesperson addressed the content trend
- JioHotstarIndian over-the-top streaming service served by JioStar
- Viacom18Indian media company integrated with JioStar following a media merger