Yellowstone Series Linked to $730 Million in Montana Tourism Spending
What happened
A national survey conducted by the University of Montana noted the status of John Dutton, the fictional patriarch of a Montana ranch family. The study also found that the Kevin Costner series Yellowstone brought an estimated 2.1 million visitors to Montana in 2021, generating $730 million in spending.
From indiatimes.com
Why it matters
The popularity of the series has been noted as potentially eclipsing state tourism advertising efforts, significantly lifting Montana's image among potential travelers. Film tourism, which involves visitors seeking out locations made famous by media, is particularly applicable to Yellowstone.
From indiatimes.com
Who's involved
- Kevin CostnerAmerican actor who portrays John Dutton in the Yellowstone series.
- John DuttonFictional patriarch of a Montana ranch family featured in the series.
- University of MontanaUniversity that conducted the national survey regarding visitor patterns.
- CBS StudiosTelevision production company that broadcasts the Marshals series featuring John Dutton.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- CBS StudiosSpeculative
CBS Studios might see increased intellectual property value and marketability due to the massive tourism revenue generated by the series.
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The entities involved
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John Dutton
American football player (born 1951)
Nothing else this week.
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University of Montana
public research university located in Missoula, Montana