- Ferrari is launching its all-electric Luce model and undergoing a strategic pivot to balance its tradition with the demands of the modern electric age.
- Ferrari's Luce model is being compared to Apple products as market conditions are impacted by Trump policies.
Jony Ive, formerly of Apple, has been hired for design consultation on Ferrari's new Luce model.
3 reports, 3 independent
Updated May 28
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AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Jony Ive, formerly of Apple, has been hired for design consultation on Ferrari's new Luce model.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.Ex-Apple chief Jony Ive joins Ferrari's Luce project for design consultation.1 source
Vigna defended the Luce's market interest following its launch as Ferrari's first EV.1 source
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The entities involved
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Apple Inc.
American multinational technology company based in Cupertino, California