Joseph Altuzarra Launches Wuthering Heights Collection with Old Navy
What happened
Joseph Altuzarra launched a 44-piece collection in collaboration with Old Navy, drawing inspiration from the film Wuthering Heights. The collection features Fair Isle knit details and is priced between $25 and $140. The pieces are scheduled to launch on September 30.
From vogue.com
Why it matters
This collaboration marks Old Navy’s third designer partnership and is part of the brand’s effort to highlight contemporary American fashion designers. Zac Posen, executive vice president, creative director of Gap Inc. and chief creative officer of Old Navy, stated that the partnership is part of a rounded story for the customer.
From vogue.com
Who's involved
- Joseph AltuzarraFrench fashion designer who created the collection
- Old NavyAmerican clothing and accessories retailer partnering on the product line
- Wuthering Heights1998 film that served as the creative inspiration for the collection
- Zac PosenExecutive vice president, creative director of Gap Inc. and chief creative officer of Old Navy
- Alexa ChungCampaign star for the collection launch
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Old NavySpeculative
Old Navy might see a direct revenue boost from the high-profile designer collaboration launch.
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The entities involved
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Joseph Altuzarra
French fashion designer
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Fair Isle
island at the south of the Shetland Islands, Scotland, UK
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Wuthering Heights
1998 film
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