Western Union Expands Digital Out-of-Home Media Network with Screenverse

Western Union, a cross-border money movement company, partnered with Screenverse, a programmatic technology partner for digital out-of-home advertising. This collaboration aims to expand the reach of the Western Union Media Network. The network currently spans more than 2,600 digital screens across 124 U.S. markets and generates over 623 million monthly impressions.

The partnership allows advertisers to connect with consumers while they are managing money or making payments. Screenverse noted that this opens up the financial services category as an underbuilt venue, providing advertisers with a combination of high-attention environments and targeted inventory.