K-Beauty sales are surging across Eastern Europe, Africa, and the Middle East, driven by e-commerce platforms like TikTok Shop.

The entities involved

• TikTok Shop →

  ecommerce feature on TikTok

  • La Brea Bakery launched a collection on TikTok Shop, utilizing a starter created by Nancy Silverton.Mon 14:13
• Eastern Europe →

  eastern part of Europe

  • The9 Limited, headquartered in Shanghai, operates in North America and Eastern Europe.Mon 11:44
  • Britain's decline compared to Eastern Europe's systems.Sun 12:40
• Africa →

  continent

  • Ghana hosts a global conference on reparatory justice, debating colonial legacy and the government-backed repeal of the Code Noir.Mon 17:37
  • El Nino is causing global weather patterns to bring heat and dryness to various regions, testing global food output.Mon 16:37

Related events

• TikTok Shop is providing the necessary infrastructure for founder-led e-commerce businesses to grow and operate.Aug 27
• Market expansion and product launches are underway in Latin America and Eastern Europe, with market size benchmarked against a specific city in Aurora.Aug 17