Clarkson and Cooper launch festive giveaway linking drinks sales to farming
What happened
Hawkstone, a drinks company founded by Jeremy Clarkson, partnered with Kaleb Cooper's Christmas tree business to offer a festive giveaway. Pubs across the UK that sign up to stock Hawkstone keg lines, including Premium Lager or Black Stout, can receive a complimentary, sustainably sourced Christmas tree. The initiative is run in partnership with Jolly Pines, a venture of Kaleb Cooper Contracting and SDL Solutions.
From oxfordmail.co.uk
Why it matters
The promotion links the sale of Hawkstone's products to supporting British farming, according to Kaleb Cooper. The giveaway leverages the visibility of the Amazon Prime Video show to drive sales for both the drinks company and the Christmas tree business.
Jeremy Clarkson is featured in an Amazon Prime series while running his farm business in West Oxfordshire.
From oxfordmail.co.uk
Who's involved
- Kaleb CooperRuns the Christmas tree business and is a partner in the promotional giveaway.
- Jeremy ClarksonFounded Hawkstone, the drinks company central to the promotion.
- AmazonPlatform distributing the series that provides visibility for the promotion.
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.Keep exploring
The entities involved
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Kaleb Cooper
British farmer and reality television personality
Nothing else this week.
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Jeremy Clarkson
British broadcaster, journalist and writer
Nothing else this week.
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Oxfordshire
historic county of England, UK