Kay Lynn Mayhue appointed CEO of Merit Financial Advisors

Merit Financial Advisors announced that Kay Lynn Mayhue will become CEO, effective January 1. Rick Kent will move into the role of executive chairman. Mayhue previously served as president and firm partner since 2017, during which time she helped grow the firm's assets from about $2 billion to $33 billion.

The change in leadership at Merit Financial Advisors, an Atlanta-based registered investment advisor overseeing $33 billion in client assets, signals a planned succession strategy within a major financial firm. Rick Kent will remain active, focusing on long-term strategy and organic growth for the firm.