KFC plans store openings in exclusive Italian ski communities
1 report, 1 independent
Updated Mon 00:00
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What happened
KFC plans to open new stores in Italian ski communities, targeting affluent skiers. This expansion has drawn criticism from food and mountain purists, and some majority shareholders in local infrastructure companies. One shareholder, Alberico Zardini, stated he is 100% against the plan.
From jezebel.com
Why it matters
The expansion targets affluent consumers in prestigious Italian destinations. However, the planned openings have led to threats of lawsuits from local stakeholders who oppose the commercialization of the exclusive ski areas.
From jezebel.com
Who's involved
- KFCThe fast food chain planning the expansion into ski communities
- Yum! BrandsThe parent company that structurally owns and operates KFC
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The entities involved
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KFC
American fast food restaurant chain specializing in fried chicken