KFC partners with Surreal to launch limited-edition savory cereal
1 report, 1 independent
Updated Feb 24
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What happened
KFC partnered with Surreal to launch KFCereal, a limited-edition breakfast cereal. The savory cereal is inspired by the fast-food chain’s signature 11 herbs and spices. The product encourages consumers to serve it with KFC gravy rather than traditional milk. KFCereal is available exclusively through Surreal’s online shop for £6 per box.
From foodbev.com
Why it matters
The collaboration positions the fried chicken chain outside of its usual mealtime occasions. This partnership utilizes a new sales channel, Surreal’s online shop, for the limited-edition product.
From foodbev.com
Who's involved
- KFCAmerican fast food chain that partnered to launch the cereal product
- SurrealUK cereal brand that partnered with KFC to launch the cereal product
Keep exploring
The entities involved
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KFC
American fast food restaurant chain specializing in fried chicken