Klook Launches Campaign Subsidizing Shinkansen Fares for Regional Tourism in Japan
What happened
Klook has partnered with Kagoshima Prefecture to launch a limited-time campaign aimed at promoting regional tourism in Japan. The initiative subsidizes international visitors' Shinkansen fares between Hakata and Kagoshima. The campaign targets eight markets, including Singapore, and requires travelers to arrive via Fukuoka Airport and book accommodation in Kagoshima Prefecture for at least one night through Klook.
From antaranews.com
Why it matters
The program offers a free one-way Shinkansen ticket, valued up to 11,420 yen, for eligible international visitors. The campaign runs from September 18, 2026, through February 28, 2027, or until stock runs out.
From antaranews.com
Who's involved
- KlookA pan-regional experiences platform based in Hong Kong that is executing the tourism marketing campaign.
- SingaporeOne of the target markets for the international tourism promotion.
- Kagoshima PrefectureThe prefecture partnering with Klook to receive international visitors.
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The entities involved
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Klook
travel company based in Hong Kong
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Singapore
sovereign island country and city-state in maritime Southeast Asia
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Hiroshima
capital city of Hiroshima Prefecture, Japan
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Kyoto
city in the Kyōto Prefecture, Japan