Korean Kiwifruit Exports to Japan Meet High Demand and Strict Standards

A Korean grower and exporter, Daemyung Farms, is expanding its kiwifruit export program from Jeju Island to Japan. The company is in discussions with Japanese importers, including Costco, regarding the fruit. Due to shortages in producing countries, demand for the kiwifruit is high, requiring rigorous documentation and traceability from the growers. Korean retailers and Japanese buyers require specific standards, such as a firmness of 2.5kgf or higher and a brix level over 15 after ripening.

The expansion of specialized agricultural exports highlights the complexity of international food supply chains and the high standards required by major Asian markets. The demand for Korean produce is driven by shortages globally, pushing growers to maintain high levels of quality control and documentation for export.