- Beverage companies like PepsiCo, Keurig Dr Pepper, and Zevia are competing for market relevance amid shifting consumer tastes, alongside U.S. tariffs on imports from Canada and Mexico.
- Shifting consumer tastes are pressuring food stocks, causing companies like Kraft Heinz and PepsiCo to struggle to keep up with preferences.
Kraft Heinz is exploring a spin-off of its grocery business, while simultaneously, Velveeta is running a new campaign centered around Cardi B.
1 report, 1 independent
Updated Jul 24
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What happened
Kraft Heinz is exploring a spin-off of its grocery business, while simultaneously, Velveeta is running a new campaign centered around Cardi B.
Who's involved
What this event is mainly aboutKeep exploring
Part of
Shifting consumer tastes are pressuring food stocks, causing companies like Kraft Heinz and PepsiCo to struggle to keep up with preferences.Also in this story
- Slowing U.S. consumption and competitive pressure began affecting PepsiCo on August 5, 2025.
- Kraft Heinz released tailored condiment flavors designed to cater to local consumer tastes.
The entities involved
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Kraft Heinz
American worldwide food company formed by the merger of Kraft Foods and Heinz
Coverage
Newest first; wire copies grouped- Marketing DiveVelveeta says ‘Respect the Drip’ for first major campaign in 2 years This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing D