Kylian Mbappé signs partnership with On after leaving Nike
1 report, 1 independent
Updated Sep 22
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
On announced a new partnership with Kylian Mbappé to serve as the face of its football category. Mbappé will act as a global ambassador and collaborate with On's product teams on future footwear and apparel. This deal marks his transition from Nike, where he had been since 2006.
From yahoo.com
Why it matters
The partnership allows On to expand its market presence into football through Mbappé's global profile. This shift in commercial endorsements represents a significant change in the athletic apparel market.
From yahoo.com
Who's involved
- Kylian MbappéGlobal ambassador and product collaborator for On's new football category
- NikeFormer athletic equipment partner of Kylian Mbappé
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The entities involved
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Kylian Mbappé
French association football player
Nothing else this week.
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Nike
American athletic equipment company