Landmark Partners with OLX India to Develop Integrated Automotive Marketplace in India
What happened
Landmark Cars has entered into a strategic partnership with OLX India to develop an integrated phygital platform for buying and selling pre-owned cars in India. The collaboration combines OLX India’s digital automotive marketplace with Landmark Cars’ network of over 140 retail and service touchpoints across 12 states. This new model allows customers to discover vehicles online and then conduct physical transactions, including inspection, test drives, and financing, at these locations.
From siliconindia.com
Why it matters
The partnership aims to address the gap in India’s used-car market between digital convenience and the assurance consumers seek before a purchase. By integrating its physical service network with the digital platform, the partnership expands the reach of the pre-owned car buying and selling experience across the country.
India and BRICS nations are encouraging market openness and digital integration.
From siliconindia.com
Who's involved
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The entities involved
Related events
- The Digital India Initiative is driving inclusive growth and economic development in India.
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- Mercury EV-Tech Limited is expanding its retail network across India and has secured market access and subsidies in Gujarat.
- Federal Bank unveiled a FASTag Portability feature while operating in the Indian digital payments market.
- The used car market operates in the region of Haryana, India.