Lay's Launches Seasonal 'Holi-LAY'S' Chip Line Featuring Dubai-Style Chocolate
1 report, 1 independent
Updated Oct 19
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What happened
Lay's is launching a limited-edition holiday chip lineup called "Holi-LAY'S," beginning on October 25. The collection features flavors inspired by holiday dishes, including Cheddar Scalloped-Style Potatoes and Holiday Turkey. Dessert options, such as Dubai-Style Dark Chocolate chips, will be added in December and expand into 2027 at select retailers.
From iheart.com
Why it matters
The launch introduces new seasonal and dessert-focused products to the consumer packaged goods market. The introduction of the Dubai-Style Dark Chocolate flavor ties the product line to the location of Dubai.
From iheart.com
Who's involved
- DubaiThe location inspiration for the new Dubai-Style Dark Chocolate chip flavor.
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The entities involved
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Dubai
most populous city in the United Arab Emirates and the capital of the Emirate of Dubai