Legora advises Europe to focus on application layer value for AI

Max Junestrand, co-founder and CEO of Legora, advised that Europe should not expend effort trying to build a frontier AI lab of its own. Speaking at the HumanX conference in Amsterdam on September 22, 2026, Junestrand argued that Europe should instead focus on building applications on top of existing models. He noted that the technology arrives as an input, and the value is in what companies build with it.

Legora is a large European AI company that builds tools for legal professionals. The company operates entirely using models purchased from American labs. Junestrand's view aligns with the commercial reality that Legora relies on advanced AI models from US companies.