Lenskart makes blue-light lenses standard and offers program for children
1 report, 1 independent
Updated 00:00
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What happened
Lenskart announced two new initiatives in India. Blue-light lenses will now be provided as standard on the company's glasses at no extra charge. Additionally, Lenskart will offer prescription glasses to 100,000 children aged 5 to 12 on November 14 for a Rs 199 fitting charge.
From indiatimes.com
Why it matters
The company stated these decisions were made to make vision more affordable for millions of customers. The initiatives represent a strategic shift toward increasing product accessibility and consumer adoption of premium features.
From indiatimes.com
Who's involved
- LenskartIndian eyewear e-commerce company making consumer pricing and product announcements
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The entities involved
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Lenskart
Indian eyewear e-commerce company