Lidl Portugal achieves sustainability targets for own-brand tea with NGO partners
What happened
Lidl Portugal achieved sustainability targets for its own-brand black, green, and rooibos teas in partnership with World Wide Fund for Nature. These teas are now certified by Rainforest Alliance, Fairtrade, or EU organic farming standards. The partnership focused on using sustainable cultivation methods to reduce chemicals and improve worker safety and wages across the supply chain.
From esmmagazine.com
Why it matters
The retailer's commitment to sustainable cultivation methods and fairer wages aims to offer customers more responsible choices. Lidl and World Wide Fund for Nature are using joint risk assessments to monitor the implementation of these sustainability measures throughout the global tea supply chain.
From esmmagazine.com
Who's involved
- LidlRetailer that achieved sustainability targets for its own-brand tea range.
- World Wide Fund For NatureNonprofit partner working with Lidl on sustainable global tea production.
- Rainforest AllianceNonprofit whose certification standards are applied to Lidl's tea products.
- Pedro FrancoHead of quality and sustainability at Lidl Portugal.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- World Wide Fund For NatureSpeculative
The successful partnership with Lidl on global tea production standards could affect a segment of its business.
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The entities involved
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Lidl
German global discount supermarket chain
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World Wide Fund For Nature
nonprofit organization in Dakar, Senegal
Nothing else this week.
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Rainforest Alliance
nonprofit organization in New York, United States
Nothing else this week.