LiveRamp is running brand campaigns on Netflix, while its data ethics and neutrality are questioned amid competition with Dentsu and a potential Publicis takeover.
1 report, 1 independent
Updated Jul 6
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
LiveRamp is running brand campaigns on Netflix, while its data ethics and neutrality are questioned amid competition with Dentsu and a potential Publicis takeover.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
-
LiveRamp
San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
Nothing else this week.
-
Netflix
American subscription video on-demand over-the-top streaming service
-
Dentsu
advertising and public relations company
Nothing else this week.