LiveRamp is running brand campaigns on Netflix, while its data ethics and neutrality are questioned amid competition with Dentsu and a potential Publicis takeover.
1 report, 1 independent
Updated Jul 6
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What happened
LiveRamp is running brand campaigns on Netflix, while its data ethics and neutrality are questioned amid competition with Dentsu and a potential Publicis takeover.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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LiveRamp
San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
- LiveRamp, Databricks, DoorDash, Adobe, and OpenAI have formed a partnership focused on agentic customer data platforms, commerce pipelines, and advertising tools.
- Clear Channel Outdoor, TransUnion, and LiveRamp announced a partnership focused on data platform expansion and integrations with marketing mix modeling solutions.
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Netflix
American subscription video on-demand over-the-top streaming service
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Dentsu
advertising and public relations company
Nothing else this week.