Locality Appoints New Leadership; Tapad Acquired by Experian
What happened
Locality, a local television advertising platform, appointed Saul Stetson as senior vice president and head of product, reporting to CEO Michael Collins. Separately, Tapad, a vendor of cross-device advertising software, was acquired by Experian. Locality's platform uses over 25 billion local data signals to help advertisers reach local audiences.
From tvnewscheck.com
Why it matters
The acquisition of Tapad by Experian strengthens Experian's identity platform capabilities. Locality's leadership changes and product strategy aim to make its advertising tools more accessible to advertisers across broadcast and streaming platforms.
From tvnewscheck.com
Who's involved
- LocalityLocal television solutions provider that appointed new leadership
- ExperianIrish company that acquired Tapad
- TapadVendor of software and services for cross-device advertising that was acquired
- Michael CollinsCEO of Locality
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Credit One BankSpeculative
Experian's enhanced identity data from Tapad may improve the quality of data used by Credit One Bank for underwriting.