Luminate Report Suggests Broadcast TV Outperforms SVOD in Content Renewal Rates
1 report, 1 independent
Updated Sep 20
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Luminate, a market research firm, released a report on major Subscription Video On Demand (SVOD) trends in September 2026. The findings suggest that broadcast television renews content at a higher rate than streaming services. According to the report, in 2025, broadcast networks renewed 65% of their output, compared to only 44% for major SVOD services.
From fanbolt.com
Why it matters
The findings challenge the prevailing belief that online platforms represent the best chance for long-term content survival. Luminate noted that broadcast series were more likely to be renewed than streaming series in 2025. This suggests that the traditional broadcast model may offer a more stable environment for content.
From fanbolt.com
Who's involved
- LuminateMarket research firm tracking industry trends
- NetflixMajor subscription video on demand service studied by Luminate
- NBCAmerican television and radio network whose renewal rates are noted in the report
- The Walt Disney CompanyMultinational mass media company whose strategy is questioned by the findings