Luminate Report Suggests Broadcast TV Outperforms SVOD in Content Renewal Rates
What happened
Luminate, a market research firm, released a report on major Subscription Video On Demand (SVOD) trends in September 2026. The findings suggest that broadcast television renews content at a higher rate than streaming services. According to the report, in 2025, broadcast networks renewed 65% of their output, compared to only 44% for major SVOD services.
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Why it matters
The findings challenge the prevailing belief that online platforms represent the best chance for long-term content survival. Luminate noted that broadcast series were more likely to be renewed than streaming series in 2025. This suggests that the traditional broadcast model may offer a more stable environment for content.
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Who's involved
- LuminateMarket research firm tracking industry trends
- NetflixMajor subscription video on demand service studied by Luminate
- NBCAmerican television and radio network whose renewal rates are noted in the report
- The Walt Disney CompanyMultinational mass media company whose strategy is questioned by the findings
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The entities involved
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Luminate
tracking system for music and music video sales
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Netflix
American subscription video on-demand over-the-top streaming service
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