Macy's has partnered with Amazon to utilize its media network for retail advertising placements via platforms like Pacvue.
1 report, 1 independent
Updated Aug 25
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What happened
Macy's has partnered with Amazon to utilize its media network for retail advertising placements via platforms like Pacvue.
Who's involved
What this event is mainly aboutKeep exploring
Part of
Macy's Inc. is returning to the department store business after a 60-year hiatus, operating through core brands including Bluemercury.Also in this story
- L'Oréal acquired Kering Beauté and secured fragrance licenses for Bottega Veneta and Balenciaga, while Macy's named Alex Choueiri CEO of Bluemercury.
- Macy's Inc. owns Macy's Retail Holdings LLC.
The entities involved
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Amazon
American multinational technology company
Related events
- Affiliate partnerships are noted as a key driver of sales for Amazon.
- Amazon and Walmart are engaging in an advanced advertising strategy utilizing connected TV platforms to respond to aggressive market expansion.
- Hanes is selling products via the Amazon platform and competing in the premium apparel market.
Coverage
Newest first; wire copies grouped- Marketing DiveMacy’s partners with Amazon for retail ads ahead of holiday season This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Div