Pinterest names Magnite as primary supply-side partner for programmatic deals
1 report, 1 independent
Updated Thu 00:00
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What happened
Pinterest is expanding its programmatic capabilities through the general availability of Programmatic Deals in select global markets. Magnite has been named the primary supply-side partner to enable this programmatic activation. Magnite provides the technology that connects Pinterest's inventory and audience signals to buying platforms.
From webwire.com
Why it matters
This partnership allows enterprise advertisers to include Pinterest's premium display and video inventory in broader media plans. By integrating Pinterest's intent data into standard buying workflows, the deal broadens potential demand for Pinterest's inventory.
From webwire.com
Who's involved
- PinterestAmerican photo sharing and publishing website expanding programmatic inventory
- Bill ReadyCEO of Pinterest
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The entities involved
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Pinterest
American photo sharing and publishing website