India Direct Selling Industry Reaches Rs 23,522 Crore in 2024-25
2 reports, 1 independent
Updated Oct 12
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What happened
India's direct selling industry recorded sales of Rs 23,522 crore in 2024-25 and is projected to cross Rs 25,000 crore in the current fiscal year. The industry has grown from Rs 16,776 crore in 2019-20, and India ranks 11th globally among the top 15 direct selling markets.
From indiatimes.com
Why it matters
The sector contributes livelihoods for 91 lakh people, with wellness products accounting for 61% of sales. Maharashtra, West Bengal, and Uttar Pradesh are identified as the largest markets, contributing Rs 3,058 crore, Rs 2,376 crore, and Rs 1,788 crore, respectively.
From indiatimes.com
Who's involved
- MaharashtraLargest direct selling market in India, contributing Rs 3,058 crore.
- West BengalSecond-largest direct selling market in India, contributing Rs 2,376 crore.
- Uttar PradeshThird-largest direct selling market in India, contributing Rs 1,788 crore.
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The entities involved
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Maharashtra
state in the western and central peninsular region of India
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West Bengal
Indian state
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Uttar Pradesh
state in northern India