- Mahindra Group is identified as a homegrown SUV maker in India amid comparisons with Chinese manufacturers.
- Mahindra expects volumes for its Thar model to rise, with CEO Nalinikanth Gollagunta overseeing the automotive division.
Mahindra & Mahindra Launches Upgraded Thar OG SUV with New Platform
- Reports
- 2
- Developments
- 2
- Repetition
- 0%
New informationRepeats or wire copies
What happened
Mahindra & Mahindra launched the Thar OG, an upgraded version of its SUV, on September 23, 2026. The new model is priced between Rs 10.32 lakh and Rs 18.99 lakh (ex-showroom). The Thar OG is built on a new M_Glyde 4G ladder-frame chassis and features comprehensive updates, including a new rear PENTALINK suspension setup with a Watts link.
From rushlane.com, rediff.com
Why it matters
The launch introduces a highly capable off-road focused vehicle into the market. The updates include DAVINCI damping technology and options like Electric Power Steering, allowing the company to compete in the premium segment.
From rushlane.com, rediff.com
Who's involved
- Mahindra & MahindraIndian multinational automobile manufacturer introducing the upgraded SUV model.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Bajaj AutoSpeculative
The introduction of a highly capable competitor product might increase pressure on market share in the Indian automotive segment.
How it developed
Newest first. Tap a step to see who reported it.Thar OG SUV uses a Watts link in its suspension setup.1 source
Mahindra launched an upgraded Thar OG SUV model.1 source
Keep exploring
The entities involved
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Mahindra & Mahindra
Indian multinational automobile manufacturer