Dark Chocolate Momentum Drives Premiumization in South Asian Market
1 report, 1 independent
Updated Oct 1
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Dark chocolate's household penetration in South Asia stands at 8.5%, with urban consumers accounting for 87% of home purchases. The segment is experiencing striking momentum, with out-of-home purchases rising 19% over the past year. This growth is attributed to rising disposable incomes, greater awareness, and an increase in quick-commerce orders.
From indiatimes.com
Why it matters
While dark chocolate is a relatively small segment, its momentum could become an important growth driver for the broader chocolate market. The trend reflects a shift in consumer palates toward premiumization.
Circana tracked trends in chocolate sales.
From indiatimes.com
Who's involved
- Manoj MenonResearcher tracking dark chocolate momentum in the South Asian market
- DMartIndian hypermarket chain advised by Manoj Menon on leveraging its price advantage
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The entities involved
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Manoj Menon
researcher (ORCID 0000-0001-5665-7464)
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