Maria Rivera named CEO of The Salty Donut
What happened
The Salty Donut named Maria Rivera as its new CEO on November 3, 2026. Rivera was appointed in the spring and has spent the last four months strengthening operations and establishing a leadership structure. She previously served as President of Krispy Kreme U.S. and Canada, where she helped triple revenue and expand digital operations. The brand's founder, Amanda Pizarro, will now serve as chief brand officer.
From fastcasual.com
Why it matters
Rivera's background includes leading Krispy Kreme into a billion-dollar omnichannel business and building a 320-unit development pipeline at Smalls Sliders. Her appointment signals a shift in operational strategy for The Salty Donut as it pursues its next phase of growth.
From fastcasual.com
Who's involved
- Maria RiveraNew CEO of The Salty Donut
- Krispy KremeFormer employer of Maria Rivera, where she was President of U.S. and Canada
- Darden RestaurantsFormer employer of Maria Rivera, where she served as a regional vice president
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The entities involved
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Maria Rivera
actor
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Darden Restaurants
American multi-brand restaurant operator
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