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  1. McDonald's and Taco Bell are utilizing limited-time menus as a strategy to attract diners.

QSR Competition Intensifies Over Specialty Beverage Market Share

1 report, 1 independent Updated Sep 17
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Sonic Drive-In, Taco Bell, and McDonald's are engaged in intense competition for beverage customers within the quick-service restaurant sector. Marion Campbell, Vice President of Integrated Marketing at Sonic, told FOX Business that the industry is still figuring out how to integrate specialty beverages into its core business model. Sonic argues that its business model is already built around drink customization, giving it a potential advantage in the market.

From foxbusiness.com

Why it matters

Some supportBrind's analysis of the reports

The nonalcoholic beverage market generated $264.1 billion in consumer spending at U.S. foodservice establishments in 2025. This spending accounted for 23% of industry-wide sales, according to Technomic data cited in the reports. During 2025, cold beverage spending climbed 3.4%, indicating strong consumer preference for innovative drink offerings.

McDonald's and Taco Bell are currently utilizing limited-time menus as a strategy to attract diners.

From foxbusiness.com

Who's involved

  • SonicQuick-service restaurant chain focused on drink customization
  • Taco BellAmerican fast-food chain competing in the beverage market
  • McDonald'sAmerican fast food restaurant chain competing in the beverage market
  • Marion CampbellVice President of Integrated Marketing at Sonic

Keep exploring

Part of

McDonald's and Taco Bell are utilizing limited-time menus as a strategy to attract diners.

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Newest first; wire copies grouped