Pembrokeshire Beef Farm Trials Heat Detection Technology for AI Breeding
1 report, 1 independent
Updated Oct 24
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What happened
Mark and Catherine Davies run an 80-cow beef business in Pembrokeshire, centered on the Glencross herd of pedigree Limousins and crossbreds. For the 2026 breeding season, the family switched from natural mating to artificial insemination (AI). They are currently trialing the Tru-Test Active Ear Tag, which uses a beef-specific algorithm to identify if a cow is in heat or showing early signs of sickness.
Why it matters
The trial demonstrates the adoption of precision agriculture technology in livestock farming. The technology connects to a gateway and feeds data to a mobile phone app, allowing the Davies family to improve genetic outcomes and breeding efficiency.
Who's involved
- MarkRuns the family beef business in Pembrokeshire
- Catherine DaviesRuns the family beef business in Pembrokeshire
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The entities involved
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Mark
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