QSIC appoints Mark Mansour to lead APAC retail media operations

QSIC announced the appointment of Mark Mansour as its Managing Director, APAC, effective November 1. Mark Mansour, who previously served as managing director of Woolworths MarketPlus and was part of the Cartology founding team, will lead QSIC's business across the APAC region. QSIC is an intelligent in-store audio platform that is investing to make in-store audio a measurable retail media channel. Australia has been identified as a key growth market for the company.

QSIC is expanding its efforts to integrate audio advertising with shopper behavior and business outcomes. The company, which recently secured AUD$40 million in Series B funding, aims to move retail media beyond simple campaigns toward measurable results like growing brand share and driving repeat purchases. This expansion is centered on the APAC region, with Australia being a key growth market.