Lansing-Jackson Market Sees $39M in Political Ad Spending
What happened
The Lansing-Jackson television market has 266,000 TV households, ranking it as the nation’s 117th largest market. By comparison, Detroit has 1.94 million TV households. Political advertising spending in the Lansing-Jackson market has reached $39 million this year, according to records submitted to the Federal Communications Commission.
From wkar.org
Why it matters
The current spending levels are unusually high for a midterm election, with one station general manager noting that spending is 60% over 2022 totals. This indicates a robust market for media services and political advertising within the Lansing-Jackson area.
From wkar.org
Who's involved
- LansingLocation of the television market being analyzed
- Federal Communications CommissionIndependent agency that tracks local station spending
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The entities involved
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Detroit
city in and county seat of Wayne County, and largest city in State of Michigan, United States
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Lansing
city in Ingham County, Eaton County and Clinton County, Michigan, USA and Michigan federated state capital city
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Federal Communications Commission
independent U.S. government agency
Related events
- Employees commute from Lansing to Jackson headquarters, drawing talent from the Ann Arbor area.
- Capital city serves as the reporting hub for state economic data.
- Local commerce is being promoted in Lansing through a specific Downtown Day event.
- Local events are being reported in the Lansing and Eaton County area.