Market fragmentation is forcing companies to rethink their core identity, according to recent observations involving P&G and Columbia Business School.
1 report, 1 independent
Updated Jul 7
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What happened
Market fragmentation is forcing companies to rethink their core identity, according to recent observations involving P&G and Columbia Business School.
Who's involved
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The entities involved
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Procter & Gamble
American multinational consumer goods corporation
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Columbia Business School
business school
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