Market share shifts are occurring among major fast-food chains, prompting CEO commentary on value menu execution.
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Updated nov 1
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How it started
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What happened
Market share shifts are occurring among major fast-food chains, prompting CEO commentary on value menu execution.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Chris Kempczinski discussed value menu strategy in the context of fast-food market shifts.Sub-event
Major fast-food chains face market share shifts and CEO scrutiny over value menu execution.1 source
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The entities involved
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McDonald's
American fast food restaurant chain
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Wendy's
American international fast food chain restaurant
Nothing else this week.
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Burger King
global chain of hamburger fast food restaurants headquartered in Florida, United States