Buckwheat Milk and Powder Launch Aims to Expand Crop Market
7 reports, 2 independent
Updated Oct 14
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What happened
Paige Hansen developed a buckwheat-based alternative milk after traveling between California and the Cornell Food Venture Center in Geneva, New York. She partnered with New Barn Organics to launch the buckwheat milk in Whole Foods Markets and to create a buckwheat milk powder for use in snacks, confections, and crackers.
From wsbradio.com
Why it matters
This effort is part of a push to expand the market for buckwheat and encourage more farmers to plant it. The initiative seeks to help farmers become more resilient against human-caused climate change, addressing the fact that many farmers avoid planting cover crops due to costs.
From wsbradio.com
Who's involved
- MartensFarmer who may benefit from increased demand for buckwheat products.
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The entities involved
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Martens
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