Matsuyama is the largest city on Shikoku and is being promoted as an alternative to major tourist hubs dealing with overtourism.
1 report, 1 independent
Updated Jun 18
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Matsuyama is the largest city on Shikoku and is being promoted as an alternative to major tourist hubs dealing with overtourism.