Vape Industry Standards Debate Focuses on Processing vs. Starting Material
1 report, 1 independent
Updated Mon 00:00
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What happened
Matt Martinez, Chief Product Officer at Heavy Hitters, commented on the variety of terms used in the cannabis vape industry, such as distillate, live resin, and rosin. Martinez stated that the industry often overemphasizes the extraction method itself. He argued that quality is determined by the starting cannabis, how it was processed and formulated, and the hardware used, rather than the extraction type.
From vice.com
Why it matters
The discussion addresses consumer perception and pricing within the cannabis market. Martinez noted that understanding the differences in processing can help consumers determine if paying more for a product is justified based on their desired experience.
From vice.com
Who's involved
- CuraleafCanadian cannabis company whose public listing is tied to the New York Stock Exchange.
- Boris JordanRussian businessman who holds formal leadership roles at Curaleaf.
- board of directorsGroup of people who jointly supervise the activities of Curaleaf.
- New York Stock ExchangeAmerican stock exchange where Curaleaf is publicly listed.
- Toronto Stock ExchangeStock exchange in Canada where Curaleaf is formally listed.