- Bankrate, LendingTree, and the Federal Reserve Bank are providing data on consumer financial services, noting that high market rates are disappointing consumer hopes.
- LendingTree reported on current debt trends within the US economy.
Gen Z Migration Trends Show Shift to Affordable States, Cites Coldwell Banker Survey
What happened
A survey from Coldwell Banker found that South Carolina saw a net gain of 22,843 Gen Zers, defined as those aged 18-27, in 2024. According to the survey, over three-quarters of Gen Z individuals have either moved back in with parents or considered it to save for a home. Matt Schulz, a consumer finance analyst for LendingTree, noted that job opportunities and affordability are drawing Gen Z to South Carolina, while states like New York and California lost the largest number of young residents.
From redstate.com
Why it matters
The findings highlight significant shifts in where younger generations are settling, driven by the search for affordability and job prospects. This migration pattern affects housing demand and consumer financial planning across different regions of the United States.
LendingTree, Bankrate, and the Federal Reserve Bank are providing data on consumer financial services, noting that high market rates are disappointing consumer hopes.
From redstate.com
Who's involved
- Matt SchulzConsumer finance analyst for LendingTree who cited the survey.
- LendingTreeAmerican fintech company that published the analysis citing the survey.
- Coldwell BankerUS international real estate agent franchise company that conducted the survey.
Keep exploring
The entities involved
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Matt Schulz
American musician
Nothing else this week.
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LendingTree
American fintech company
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Coldwell Banker
US international real estate agent franchise company