Kaohsiung promotes tourism using event data to increase visitor stays
- Reports
- 4
- Developments
- 1
- Repetition
- 75%
New informationRepeats or wire copies
What happened
Kaohsiung Mayor Chen Chi-mai discussed the city's tourism brand, "KEEP VIBRANT, KAOHSIUNG," during an interview with Agoda Taiwan Country Director Jishan Chai. The conversation follows a September 2026 Memorandum of Understanding between Agoda and the Kaohsiung City Government. The city reported that concerts generated NT$18.9 billion (US$576 million) in tourism output since 2023, with 1.71 million attendees in 2024 alone. Mayor Chen noted that the city is using figures to encourage concertgoers, 70% of whom travel from overseas or other Taiwanese cities, to stay longer.
From malaysiasun.com
Why it matters
The city is actively using its event calendar and visitor data to increase the value and duration of tourist stays. This strategy aims to grow Kaohsiung's profile among international travelers and boost tourism revenue.
From malaysiasun.com
Who's involved
- Chen Chi-maiMayor of Kaohsiung, promoting the city's tourism brand and governance initiatives.
- Kaohsiung City GovernmentLocal government of Kaohsiung, partnering with Agoda to grow the city's international profile.
- KaohsiungCity in southern Taiwan, promoting its tourism and event economy.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- BangkokSpeculative
Travel from Bangkok could see increased demand for connecting flights to Kaohsiung.
- China AirlinesSpeculative
China Airlines may see increased demand for flights to Kaohsiung due to tourism promotion.
- PhilippinesSpeculative
The Philippines could see increased demand for travel to Kaohsiung.
Keep exploring
The entities involved
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Kaohsiung
city in southern Taiwan
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Chen Chi-mai
Taiwanese politician
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