McDonald's and Wendy's are facing market share erosion and competitive pressure regarding brand equity in North America.
1 report, 1 independent
Updated Jun 23
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What happened
McDonald's and Wendy's are facing market share erosion and competitive pressure regarding brand equity in North America.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Cirulis has been appointed CFO and CSO at Wendy's, where he previously worked at Potbelly Sandwich Works.Sub-event
Fast-food chains in North America are experiencing market share erosion due to competitive pressure.1 source
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The entities involved
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McDonald's
American fast food restaurant chain
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Wendy's
American international fast food chain restaurant
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