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McKay discussed how audience saturation is leading to diminishing returns on influencer marketing investments.

1 report, 1 independent Updated Jul 23
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What happened

Some supportReported by 1 outlet

McKay discussed how audience saturation is leading to diminishing returns on influencer marketing investments.

Who's involved

What this event is mainly about

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The entities involved

  • McKay

    Nigerian rapper, songwriter and record producer

    Nothing else this week.

  • OKX

    cryptocurrency exchange and web3 platform

    Nothing else this week.

Coverage

Newest first; wire copies grouped