McKinsey research indicates a significant consumer shift away from established name brands.
2 reports, 1 independent
Updated Sep 16
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AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
McKinsey research indicates a significant consumer shift away from established name brands.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Kraft Heinz
American worldwide food company formed by the merger of Kraft Foods and Heinz
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McKinsey
family name
Related events
- Major players, including Kraft Heinz and Starbucks, are innovating to meet the demands of increasingly discerning consumers.
- Both Kraft Heinz and General Mills operate in the consumer staples sector.
- McKinsey analysis indicates that cost-conscious diners are facing pressure due to FED-driven rate hikes affecting restaurant profitability.
- Campbell's and Kraft Heinz are identified as major rivals in the food industry.