Megan Thee Stallion's 'Thin Ice' Streams Rise Following Interscope Partnership
What happened
Megan Thee Stallion saw daily U.S. on-demand streams for "Thin Ice" rise 152% between October 24 and October 26, according to Billboard's report on Luminate data. The song, which began on YouTube, accumulated approximately 519,000 streams during that three-day period. The official performance video, released on YouTube on October 20, had surpassed 10.9 million views by October 28. Megan Thee Stallion also announced her partnership with Interscope Records on August 14.
From allhiphop.com
Why it matters
The partnership with Interscope Records provides Megan Thee Stallion with worldwide distribution access while she retains ownership of her masters and publishing. The rising streaming numbers for "Thin Ice" indicate strong consumer demand for her music. This activity validates the market performance of music content distributed through major platforms like YouTube.
From allhiphop.com
Who's involved
- Megan Thee StallionAmerican rapper and songwriter who secured a new distribution partnership.
- Interscope RecordsAmerican record label that provided worldwide distribution for Megan Thee Stallion's music.
- YouTubeVideo-sharing platform used by Megan Thee Stallion to distribute her music videos.
- LuminateTracking system used to report on the streaming data for "Thin Ice".
- BillboardAmerican music magazine that reported on the streaming increases.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Interscope RecordsSpeculative
Interscope Records may see increased revenue from the new distribution partnership.
- YouTubeSpeculative
YouTube could see increased ad revenue due to higher streaming volume.
- Alphabet Inc.Speculative
Alphabet Inc. may see increased ad revenue from successful content on YouTube.
Keep exploring
The entities involved
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Megan Thee Stallion
American rapper, singer and songwriter
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Interscope Records
American record label based in California
Nothing else this week.
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YouTube
American video-sharing platform owned by Alphabet Inc.