Mercedes-Benz Group uses Indian locations for a global brand campaign.
1 report, 1 independent
Updated Aug 5
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What happened
Mercedes-Benz Group uses Indian locations for a global brand campaign.
Who's involved
What this event is mainly aboutKeep exploring
Part of
Mercedes-Benz India is adapting its product strategy to suit the premium Indian market, with market trends being tracked in premium passenger vehicles.Also in this story
- Mercedes-Benz India introduces a plug-in hybrid version of the S plus Maybach.
- Strong demand for electric SUVs is noted in the Indian market.
- JATO Dynamics provided market data in India on September 1st.
The entities involved
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Mercedes-Benz Group
German automotive manufacturer
Related events
- BMW launched the 7 Series and Mercedes-Benz launched the GLC in the European market.
- Santosh Iyer is appointed as the Managing Director and CEO of Mercedes-Benz India, which operates under the Mercedes-Benz Group.
- Mainstream brands like Mercedes-Benz, Kia, Toyota, and BMW are encroaching on the luxury market segment.
- BMW and Mercedes-Benz Group are currently competing in the sedan market.