Retail Federation Forecasts 4.2% Holiday Sales Growth in 2026
What happened
The National Retail Federation expects holiday sales to grow 4.2 per cent in 2026, despite concerns regarding weak consumer spending sentiment. A report from Coresight Research, led by Mercer, examined how US consumers across four generations plan to shop during the 2026 holiday season. The research noted that holiday growth is expected to be a dollar-growth story, financed partly by credit.
From insideretail.asia
Why it matters
The forecast suggests that higher-income households will be key drivers of sales, while younger consumers are more likely to spend more and rely more on credit during the holidays. This trend may invite retailers to treat Gen Z and millennials as a unified spending group.
From insideretail.asia
Who's involved
- MercerHead of global research at Coresight Research, which released the consumer shopping report.
- National Retail FederationOrganization that revealed the expectation of 4.2 per cent holiday sales growth for 2026.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Credit One BankSpeculative
Credit One Bank might see increased demand for credit products as holiday growth is financed by credit.
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The entities involved
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Mercer
American global human resource and related financial services consulting firm
Nothing else this week.
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National Retail Federation
organization