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Cuttable raises A$20M Series A to optimize Meta ad performance

3 reports, 1 independent Updated Oct 22
No new developments lately Reached 3 outlets in its first 24 hours
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3
Developments
1
Repetition
67%

New informationRepeats or wire copies

AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Cuttable, a Melbourne-founded platform, raised A$20 million in Series A funding, led by Airtree Ventures. The company's platform helps brands determine which advertisements to run next based on their existing performance and creative assets. Cuttable analyzed over 280,000 advertisements and $260 million in spending run by 680 e-commerce brands on Meta.

From australiannews.net

Why it matters

Some supportBrind's analysis of the reports

The analysis found that brands typically require around 42 advertisements to find one that meaningfully moves the business. Furthermore, only 1 percent of the analyzed advertisements earned half of all attributed revenue, while nearly half of the ads lost money.

From australiannews.net

Who's involved

  • MetaThe platform whose ad spend was analyzed by Cuttable
  • MelbourneThe location where Cuttable is founded and plans to grow teams

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Social media is driving customer interest during Black Friday sales. All 1 developments

Within Social media is driving consumer interest in retail purchases, with celebrities promoting e-commerce platforms.

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