MOD Pizza partners with ABC for limited-time food collaboration
What happened
MOD Pizza is partnering with ABC to introduce a limited-time pizza called The Honor Roll, which is inspired by the setting of the show *Abbott Elementary* in Philadelphia. The collaboration is part of a broader initiative by MOD Pizza to introduce new flavors nationwide. Concurrently, MOD Pizza is rolling out a menu update called "MODern Beginnings," featuring more familiar pizza and salad sizes and an expanded lineup of signature recipes.
From pizzamarketplace.com
Why it matters
The partnership allows MOD Pizza to introduce new products through a television-inspired marketing initiative. For ABC, the collaboration offers cross-promotional reach into the food and lifestyle market. For Seattle, the partnership provides a platform for the company to pursue nationwide market expansion.
From pizzamarketplace.com
Who's involved
- ABCTelevision network involved in the cross-promotional food partnership
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The entities involved
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Seattle
city in and county seat of King County, State of Washington, United States
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Philadelphia
largest city in Pennsylvania, United States