- Stellantis brand is associated with Ram.
- Stellantis is backing Ram with three new pickups and funneling investment into the Jeep brand to grow North American sales.
- Stellantis is implementing engine changes and platform shifts across its Ram and Jeep brands.
Stellantis Incorporates Historical Willys Engine Concepts into Modern Lineup
What happened
Stellantis is incorporating historical engine concepts from Willys into its modern vehicle designs. The company markets a 3.0-liter twin-turbo inline-six engine under the Hurricane name, which traces its origin back to Willys Overland in the early 1950s. While there is no direct engineering lineage between the modern engine and the historical designs, the philosophical connection is noted as the industry transitions.
From carbuzz.com
Why it matters
This move is part of Stellantis' broader strategy of implementing engine changes and platform shifts across its Ram and Jeep brands. The integration of historical concepts suggests a trend toward rediscovering original mechanical solutions as the automotive industry undergoes a pivotal transition.
Stellantis is implementing engine changes and platform shifts across its Ram and Jeep brands, while funneling investment into the Jeep brand to grow North American sales.
From carbuzz.com
Who's involved
- StellantisThe multinational automotive manufacturer incorporating historical engine concepts.
- WillysThe company whose historical engine concepts and the Hurricane name are being leveraged.
- JeepA US automotive brand under Stellantis that benefits from the engine strategy.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- JeepSpeculative
Jeep might see increased demand or sales as the use of Willys heritage reinforces its foundational brand identity.
Keep exploring
The entities involved
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Stellantis
Franco-Italian-American multinational automotive manufacturer
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Willys
company
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