Modi Highlights SHG Contributions to India's Amla Industry Under ODOP Scheme
What happened
During the 138th episode of his ‘Mann Ki Baat’ broadcast, Prime Minister Narendra Modi focused on the growth of the amla industry in Pratapgarh. He highlighted how this traditional crop is providing employment and economic opportunities for farmers and women organized in Self-Help Groups (SHGs). Modi specifically praised the Savitri Bai Phule SHG, which started in 2020 and currently employs 11 women, producing items like murabba, barfi, laddu, and pickles. He also noted the Vindhyavashini SHG, which receives processing machinery, loan access, and market opportunities.
From indiatimes.com
Why it matters
The focus on the amla industry demonstrates how the One District, One Product (ODOP) scheme is being utilized to promote local entrepreneurship and bolster rural economies. The initiative emphasizes the role of organized women's groups in driving economic activity through local products and value addition.
The successful origin story of the SHG movement is being highlighted, which began in Udaipur on July 1st.
From indiatimes.com
Who's involved
- Narendra ModiPrime Minister of India who championed the industry and the SHG model.
- Savitri Bai PhuleA successful Self-Help Group whose products and operations were praised by the Prime Minister.
- IndiaThe country whose rural industry and local products are being promoted through the ODOP scheme.
- Government of IndiaThe body responsible for the One District, One Product (ODOP) scheme.
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The entities involved
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Narendra Modi
Prime Minister of India since 2014
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Savitri Bai Phule
Indian politician
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