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MS NOW Expands Membership Availability on Roku and Apple TV

1 report, 1 independent Updated Mon 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Versant’s MS NOW expanded its direct-to-consumer membership to connected TV platforms, including Roku and Apple TV. The service provides a live 24/7 feed and full episodes on demand for $7.99 per month or $79.99 annually.

From ksevradio.com

Why it matters

Some supportBrind's analysis of the reports

The expansion allows members to watch the live feed on a TV without needing a cable subscription. Versant plans to add member-exclusive series, twice-daily live Q&As, and other features to the connected TV experience in the first quarter of 2027.

From ksevradio.com

Who's involved

  • VersantOwner of MS NOW, which is expanding its membership offerings.
  • Apple TVConnected TV platform where MS NOW is now available.
  • RokuConnected TV platform where MS NOW is now available.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • VersantSpeculative

    Versant might see increased revenue from the expanded membership base.

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The entities involved

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Coverage

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